Enhance the radiance of your blonde hair with Joico’s Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair.
Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt and impurities; Anionic Surfactant Molecules capture dirt and oil and rinse them away to leave hair sleek, shiny and refreshed. Promoting healthier, shinier-looking hair, the shampoo helps to banish brassy tones and restore optimal pH level. Its nourishing formula harnesses Polynesian and Tahitian Tamanu and Manoi oils to hydrate, fight frizz and enhance shine for gleaming, light-reflecting locks. Hair is left feeling smooth with improved glide and radiance.